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VALFRÉ WHOLESALE TERMS & CONDITIONS

Effective Date: September 24, 2026
Last Updated: September 24, 2026

These Wholesale Terms & Conditions ("Wholesale Terms") govern participation in the Valfré wholesale program and all wholesale purchases made directly from Valfre LLC ("Valfré," "we," "us," or "our").

By applying for a wholesale account, creating or using an approved B2B account, checking a box indicating acceptance, submitting a wholesale order, or otherwise purchasing products from Valfré for resale after being provided these Wholesale Terms, the retailer or business identified in the applicable wholesale account ("Retailer," "you," or "your") agrees to these Wholesale Terms.

These Wholesale Terms supplement the general Valfré Terms of Service and Privacy Policy.

If these Wholesale Terms conflict with the general Terms of Service concerning a wholesale account or wholesale transaction, these Wholesale Terms control.

1. WHOLESALE ELIGIBILITY

The Valfré wholesale program is available only to bona fide businesses purchasing genuine Valfré products for authorized resale.

Valfré may require information reasonably necessary to verify a wholesale applicant, including:

business name;

business address;

retail locations;

website;

business contact information;

resale certificate;

tax identification information; and

other relevant business information.

Submitting an application does not guarantee approval.

Valfré may approve, reject, suspend, or terminate wholesale accounts in its reasonable business discretion, subject to applicable law.

2. ACCURATE INFORMATION

Retailer represents that information provided in connection with the wholesale account is accurate, complete, and current.

Retailer must promptly update material changes to:

business ownership;

billing information;

shipping information;

authorized buyers;

payment information;

tax status; or

authorized retail locations.

Retailer is responsible for orders placed through its authorized B2B account.

3. AUTHORIZED USERS

Retailer is responsible for controlling access to its wholesale account.

Any person given access to Retailer's account or designated as an authorized buyer may be treated by Valfré as authorized to place orders and conduct transactions on Retailer's behalf.

Retailer must promptly notify Valfré if account access should be revoked.

4. MINIMUM ORDER

Each wholesale order must have a minimum merchandise subtotal of $300 USD, excluding shipping, duties, taxes, credits, and other charges.

Valfré may establish product-specific case packs, minimum quantities, or other ordering requirements that are disclosed through the B2B store, line sheet, product listing, or other wholesale materials.

5. WHOLESALE PRICING

Wholesale pricing is available only to approved wholesale accounts.

Wholesale prices may change from time to time.

Unless otherwise stated, the applicable wholesale price is the price in effect when Valfré accepts the order.

Wholesale pricing, unreleased product information, line sheets, and other non-public B2B information may be treated as confidential Valfré business information.

Retailer may not publicly distribute Valfré's confidential wholesale price lists or account-specific pricing except as reasonably necessary for its internal business operations.

6. ORDER ACCEPTANCE

Submission of a wholesale order does not obligate Valfré to accept or fulfill the order.

Valfré may reject, limit, modify, or cancel an order before fulfillment because of:

inventory availability;

pricing or listing errors;

suspected fraud;

payment problems;

account status;

shipping limitations;

unauthorized resale activity;

violation of these Wholesale Terms; or

other legitimate business reasons.

If Valfré modifies quantities or cannot fulfill an item, Retailer will not be charged for merchandise that is cancelled or not supplied, subject to any separately agreed terms.

7. FIRST THREE ORDERS — PREPAYMENT REQUIRED

New wholesale accounts must pay their first three completed wholesale orders in full before shipment.

For purposes of establishing payment history, an order counts toward the first three orders only when it has been:

accepted by Valfré;

paid in full;

fulfilled or completed; and

maintained in good standing without unresolved payment disputes, fraudulent chargebacks, or material violations of these Wholesale Terms.

Cancellation of an order or submission of an order that is not completed does not necessarily count toward the three-order requirement.

8. NET 30 TERMS

Following three completed wholesale orders in good standing, Valfré may, in its discretion, approve Retailer for Net 30 payment terms.

Completion of three orders does not create an entitlement to Net 30 terms.

Net 30 is a credit privilege extended by Valfré and may be subject to:

account review;

payment history;

order history;

creditworthiness;

credit limits;

purchase volume;

account status; and

other legitimate business considerations.

Unless otherwise expressly stated by Valfré, Net 30 means payment is due thirty days after the applicable order date as established through Valfré's Shopify B2B system.

Valfré may increase, reduce, suspend, modify, or revoke payment terms as permitted by applicable law and may return an account to prepaid status.

9. REQUIRED PAYMENT METHOD FOR CREDIT TERMS

As a condition of receiving and maintaining deferred payment terms, including Net 30, Retailer must maintain a valid eligible payment method on file through Valfré's Shopify-powered B2B system or other payment system approved by Valfré.

Retailer is responsible for keeping the payment method current and valid.

If a payment method expires, is cancelled, fails, or otherwise becomes unavailable, Valfré may suspend additional orders or credit privileges until an acceptable payment method is provided.

10. AUTHORIZATION TO CHARGE PAYMENT METHOD

By selecting, saving, or vaulting a payment method for use with a wholesale account or order and accepting these Wholesale Terms, Retailer authorizes Valfré and its payment providers to use that payment method for authorized wholesale transactions as described in these Wholesale Terms.

For an order placed on Net 30 or other deferred payment terms, Retailer expressly authorizes Valfré to charge the payment method designated for that order for the full unpaid amount due on or after the applicable due date without obtaining a new authorization at the time of collection.

The amount charged may include the unpaid merchandise total, applicable shipping, taxes, and other amounts expressly associated with the applicable order and permitted under these Wholesale Terms.

Retailer also authorizes reasonable reattempts of a declined or failed authorized charge, subject to payment-network rules and applicable law.

This authorization remains effective for applicable outstanding orders even if Retailer later removes a payment method from its account, to the extent the payment provider permits collection for an existing transaction and applicable law allows.

11. EARLY PAYMENT

A Retailer on Net payment terms may pay an outstanding invoice before its due date where supported by the B2B system.

Early payment does not modify future payment terms unless Valfré expressly agrees otherwise.

12. LATE OR FAILED PAYMENTS

If an amount is not paid when due, Valfré may, to the extent permitted by law:

retry an authorized payment method;

place the account on hold;

suspend future shipments;

cancel unfulfilled orders;

revoke Net 30 privileges;

require prepayment for future orders;

reduce the Retailer's credit limit; and

pursue collection of amounts legitimately owed.

Past-due balances may accrue a service charge of 1.5% per month or the maximum rate permitted by applicable law, whichever is lower, from the date payment becomes overdue.

Retailer may also be responsible for reasonable collection costs and attorneys' fees incurred in collecting undisputed amounts properly due, to the extent permitted by applicable law.

13. TAXES AND RESALE DOCUMENTATION

Retailer represents that wholesale products are purchased for legitimate resale.

Retailer is responsible for providing valid resale certificates, tax-exemption certificates, or other documentation requested by Valfré.

Retailer is responsible for taxes applicable to the transaction except to the extent Valfré is legally required to collect and remit those taxes or a valid exemption applies.

Retailer must notify Valfré if its tax or resale status changes.

14. SHIPPING CHARGES

Unless otherwise expressly agreed in writing, Retailer is responsible for applicable freight and shipping charges.

Available shipping methods and charges may be displayed or communicated before shipment.

Valfré may use third-party fulfillment providers, carriers, freight providers, or logistics companies to fulfill wholesale orders.

15. SHIPPING ADDRESSES

Retailer is solely responsible for providing a complete and accurate shipping address.

Retailer must verify the shipping address before submitting an order and promptly notify Valfré of any error before fulfillment begins.

To the maximum extent permitted by law, Retailer is responsible for loss, misdelivery, carrier fees, address-correction charges, reshipment costs, return-to-sender charges, or other costs arising from an incorrect or incomplete shipping address supplied by Retailer.

Valfré is not responsible for a shipment delivered in accordance with the address information provided by Retailer when that information was incorrect.

16. RISK OF LOSS

Risk of loss for wholesale merchandise passes to Retailer when the order is delivered to the Retailer's designated destination, except to the extent otherwise specified by the applicable shipping term, carrier arrangement, separate written agreement, or law.

Retailer must promptly notify Valfré of packages reported lost in transit so that Valfré may assist with available carrier claims.

This section does not relieve a carrier or other responsible party of liability they may otherwise have.

17. INTERNATIONAL ORDERS

For international wholesale orders, Retailer is responsible for all applicable:

customs duties;

import taxes;

VAT;

tariffs;

brokerage fees;

clearance charges;

import permits;

customs documentation; and

other governmental charges or requirements associated with importation into the destination country, unless Valfré expressly agrees otherwise in writing.

Retailer is responsible for ensuring that the products may lawfully be imported and resold in its jurisdiction.

Valfré is not responsible for delays, seizures, refusals, or additional charges imposed by customs authorities due to requirements outside Valfré's reasonable control, except to the extent caused by incorrect documentation supplied by Valfré.

18. INSPECTION, DAMAGE, AND SHORTAGES

Retailer should inspect wholesale shipments promptly after delivery.

Claims involving damaged merchandise, shortages, incorrect merchandise, or material fulfillment errors should be submitted to Valfré within five business days after delivery, where reasonably practicable.

Retailer should provide:

order number;

affected SKU or product;

quantity affected;

description of the problem; and

photographs reasonably showing damage or error where applicable.

Valfré may issue replacement merchandise, credit, refund, or another reasonable remedy depending on the circumstances.

Retailer should retain damaged merchandise and packaging until Valfré confirms whether they are required for a carrier or insurance claim.

19. WHOLESALE RETURNS

Wholesale sales are final unless:

the merchandise is materially defective;

the merchandise arrived materially damaged;

Valfré shipped incorrect merchandise; or

Valfré expressly authorizes a return.

Retailer may not return unsold inventory, slow-moving inventory, seasonal merchandise, or merchandise ordered in error without Valfré's prior written authorization.

Any approved return must comply with instructions provided by Valfré.

20. CHANGES AND CANCELLATIONS

Retailer may request a change or cancellation before an order enters final fulfillment processing.

However, an order may not be changed or cancelled once it has been packed and is awaiting carrier pickup or once it has shipped.

Valfré may attempt to accommodate earlier requests but cannot guarantee that a requested change or cancellation can be completed once fulfillment has begun.

21. AUTHORIZED RESALE CHANNELS

Wholesale products purchased from Valfré may be resold only through:

Retailer's own physical brick-and-mortar retail locations; and

Retailer's own branded website operated by Retailer.

The Retailer website must represent Retailer's own business and must not misleadingly appear to be an official Valfré website.

22. PROHIBITED THIRD-PARTY MARKETPLACES

Retailer may not sell Valfré products through third-party marketplaces or third-party ecommerce platforms without Valfré's prior written authorization.

Prohibited marketplaces include, without limitation:

Amazon;

Walmart Marketplace;

eBay;

Temu;

SHEIN;

AliExpress;

Etsy;

Facebook Marketplace;

TikTok Shop when operated as a third-party marketplace rather than Retailer's own approved sales channel;

or any substantially similar third-party marketplace.

The fact that a marketplace or service is not specifically named does not mean it is authorized.

Valfré may approve a specific platform or arrangement in writing on a case-by-case basis.

23. NO TRANS-SHIPPING OR UNAUTHORIZED DISTRIBUTION

Retailer may not resell or transfer Valfré products in bulk to:

other wholesalers;

distributors;

unauthorized resellers;

liquidators;

marketplace sellers;

exporters;

brokers; or

other intermediaries for further resale,

unless Valfré provides prior written authorization.

Retailer may sell authentic Valfré products directly to its ordinary retail customers through authorized channels.

24. RETAIL PRICING

Retailer independently determines the prices at which it resells Valfré products, except where a separate lawful written pricing policy may apply.

Nothing in these Wholesale Terms is intended to require Retailer to sell products at a particular resale price.

25. PROMOTIONS AND DISCOUNTS

Retailer may independently offer legitimate:

seasonal promotions;

holiday promotions;

storewide discounts;

customer loyalty offers;

temporary sales; and

other ordinary retail promotions.

Retailer is not prohibited from discounting Valfré merchandise merely because Valfré is simultaneously conducting a sale or promotion through Valfre.com.

Retailer may not, however:

falsely represent ordinary merchandise as liquidation, closeout, distressed, counterfeit, damaged, or discontinued inventory;

create misleading "original" or "regular" prices for the purpose of displaying an artificial discount;

use Valfré trademarks or artwork in a way that falsely suggests that a Retailer promotion is sponsored, administered, or officially endorsed by Valfré;

alter Valfré artwork or branding to create promotional materials that misrepresent the brand;

advertise counterfeit, unauthorized, or modified goods as genuine Valfré merchandise; or

engage in deceptive advertising or other promotional conduct that violates applicable law.

Retailer remains independently responsible for complying with laws governing advertised prices, discounts, comparative pricing, and promotional claims.

Valfré may separately establish lawful promotional programs, cooperative advertising programs, or brand guidelines from time to time.

26. BRAND PRESENTATION

Retailer agrees to present Valfré products accurately and in a manner reasonably consistent with the identity of genuine Valfré merchandise.

Retailer may not knowingly:

misrepresent product characteristics;

remove or replace Valfré trademarks;

remove copyright notices;

falsely identify itself as Valfré;

create confusingly similar storefront branding;

alter packaging in a misleading manner; or

make claims about Valfré products that Valfré has not authorized and that are false or misleading.

27. INTELLECTUAL PROPERTY

All Valfré artwork, illustrations, characters, product designs, graphics, photographs, trademarks, logos, trade dress, marketing materials, and other intellectual property remain the exclusive property of Valfré or the applicable rights holder.

Purchasing wholesale merchandise does not transfer intellectual-property ownership.

Retailer receives only a limited, non-exclusive, non-transferable, revocable right during the wholesale relationship to use Valfré-approved product photography, trademarks, and marketing materials solely for the purpose of advertising and selling authentic Valfré merchandise purchased from Valfré through authorized channels.

28. PROHIBITED USE OF VALFRÉ INTELLECTUAL PROPERTY

Without prior written authorization, Retailer may not:

manufacture products using Valfré artwork or characters;

create derivative merchandise;

reproduce artwork as prints or other goods;

modify Valfré artwork;

license or sublicense Valfré content;

register domains or social-media accounts containing confusingly similar Valfré branding;

create NFTs or digital collectibles;

use Valfré content to train or develop artificial-intelligence or machine-learning systems;

generate derivative AI artwork from Valfré content;

provide Valfré assets to third parties for unauthorized commercial use; or

use Valfré intellectual property outside the purpose of marketing authentic merchandise purchased from Valfré.

29. PRODUCT IMAGES AND MARKETING ASSETS

Valfré may provide approved product images and marketing assets to Retailers.

Retailer may crop, resize, or format approved materials as reasonably necessary for placement on its own authorized website or marketing channels, provided doing so does not materially distort or misrepresent the artwork, product, trademark, or brand.

Valfré may request discontinuation of outdated, inaccurate, or unauthorized brand materials.

30. CONFIDENTIAL INFORMATION

Non-public information provided through the wholesale relationship may constitute confidential business information, including:

unreleased products;

embargoed launch information;

private wholesale pricing;

private line sheets;

future collections;

confidential marketing plans; and

other information reasonably identified as confidential.

Retailer may use such information solely for its wholesale relationship with Valfré and may not disclose it publicly before authorized release.

31. PRODUCT LAUNCHES AND EMBARGOES

Valfré may designate certain products, images, collections, or information as subject to an embargo or launch date.

Retailer agrees not to publicly display, announce, advertise, or sell embargoed materials before the date authorized by Valfré.

32. CUSTOMER RELATIONSHIP

Retailer is an independent business.

Retailer is responsible for its relationship with its own customers, including:

retail pricing;

sales taxes;

customer service;

retail returns;

local consumer-law compliance;

advertising claims; and

operation of its retail business.

Nothing in these Wholesale Terms creates an employment, franchise, partnership, joint venture, fiduciary, or agency relationship between Retailer and Valfré.

33. COMPLIANCE WITH LAW

Retailer is responsible for complying with laws and regulations applicable to its business and resale of Valfré products.

Retailer may not use Valfré products, trademarks, or content in unlawful, fraudulent, deceptive, or misleading activity.

34. PURCHASE ORDERS AND CONFLICTING TERMS

Retailer may submit purchase orders for administrative convenience.

Any additional or inconsistent terms appearing on a Retailer purchase order, procurement portal, acknowledgement, invoice instruction, or other document do not modify these Wholesale Terms unless Valfré expressly agrees to those terms in a written document signed by an authorized representative of Valfré.

Fulfillment of an order does not constitute acceptance by Valfré of conflicting boilerplate terms contained in a Retailer document.

35. CHARGEBACKS AND PAYMENT DISPUTES

Retailer should promptly notify Valfré regarding any disputed amount.

Retailer agrees to make reasonable good-faith efforts to resolve legitimate invoice questions directly with Valfré before initiating a payment dispute or chargeback.

This provision does not prohibit Retailer from exercising legitimate legal or payment-network rights.

Fraudulent, abusive, or knowingly invalid chargebacks may result in suspension or termination of the wholesale account.

36. SUSPENSION OR TERMINATION

Valfré may suspend or terminate wholesale privileges for reasons including:

nonpayment;

repeated late payment;

failed payment methods;

fraud;

unauthorized marketplace sales;

trans-shipping;

misuse of intellectual property;

material breach of confidentiality;

misrepresentation;

fraudulent chargebacks;

violation of applicable law; or

material violation of these Wholesale Terms.

Upon termination, Retailer remains responsible for amounts properly owed for orders already placed or fulfilled.

Termination does not automatically prohibit Retailer from selling remaining authentic inventory through previously authorized retail channels unless Valfré and Retailer separately agree otherwise or applicable law permits additional restrictions.

37. WARRANTY DISCLAIMER

Except for warranties expressly provided by Valfré and warranties that cannot lawfully be disclaimed, wholesale merchandise and B2B services are provided on an "as is" and "as available" basis.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, VALFRÉ DISCLAIMS IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, AND NON-INFRINGEMENT.

38. LIMITATION OF LIABILITY

TO THE MAXIMUM EXTENT PERMITTED BY LAW, VALFRÉ WILL NOT BE LIABLE TO RETAILER FOR INDIRECT, INCIDENTAL, SPECIAL, EXEMPLARY, PUNITIVE, OR CONSEQUENTIAL DAMAGES, INCLUDING LOST PROFITS, LOST SALES, LOSS OF GOODWILL, OR BUSINESS INTERRUPTION, ARISING FROM A WHOLESALE ORDER OR WHOLESALE RELATIONSHIP.

TO THE MAXIMUM EXTENT PERMITTED BY LAW, VALFRÉ'S AGGREGATE LIABILITY ARISING FROM A PARTICULAR WHOLESALE ORDER WILL NOT EXCEED THE AMOUNT PAID OR PAYABLE TO VALFRÉ FOR THE PRODUCTS GIVING RISE TO THE CLAIM.

Nothing in this section limits liability that cannot lawfully be limited.

39. INDEMNIFICATION

To the extent permitted by law, Retailer agrees to indemnify, defend, and hold harmless Valfré and its affiliates, owners, officers, employees, and agents against third-party claims, liabilities, damages, costs, and reasonable attorneys' fees arising from:

Retailer's unauthorized modification of products;

Retailer's unauthorized advertising claims;

Retailer's violation of applicable law;

Retailer's misuse of Valfré intellectual property;

Retailer's unauthorized resale channels;

Retailer's fraudulent conduct; or

Retailer's material breach of these Wholesale Terms.

This provision does not require Retailer to indemnify Valfré for Valfré's own negligence, willful misconduct, or other liability that applicable law prevents Valfré from shifting.

40. PRIVACY

Personal information collected in connection with wholesale accounts is handled in accordance with the Valfré Privacy Policy.

The Privacy Policy describes, among other things, information collected through Shopify, B2B account data, transaction information, payment-related information, fulfillment data, marketing information, privacy rights, and service-provider disclosures.

41. ELECTRONIC ACCEPTANCE

Retailer agrees that electronic acceptance of these Wholesale Terms has the same legal effect as a handwritten signature to the extent permitted by applicable law.

Acceptance may be recorded through:

a checkbox;

account-registration record;

timestamp;

account identifier;

IP address;

order record;

version identifier for these Wholesale Terms; or

other electronic records reasonably maintained by Valfré or Shopify.

Valfré may retain records demonstrating Retailer's acceptance.

42. CHANGES TO WHOLESALE TERMS

Valfré may revise these Wholesale Terms prospectively.

Material changes will become effective after reasonable notice where required.

Orders already accepted before a material change will generally remain governed by the terms applicable when the order was accepted unless lawfully agreed otherwise.

Continued participation in the wholesale program following the effective date of updated terms constitutes acceptance where permitted by law.

43. GOVERNING LAW

These Wholesale Terms and the wholesale relationship between Retailer and Valfré shall be governed by and construed in accordance with the laws of the State of Wyoming, without regard to conflict-of-law principles.

44. EXCLUSIVE VENUE AND JURISDICTION

Any lawsuit, action, or proceeding arising out of or relating to these Wholesale Terms, a wholesale account, a wholesale purchase, or the wholesale relationship between Retailer and Valfré shall, to the fullest extent permitted by law, be brought exclusively in the state courts located in Sheridan County, Wyoming, or, where federal subject-matter jurisdiction exists, in the applicable federal court having jurisdiction over Sheridan County, Wyoming.

Retailer and Valfré consent to the personal jurisdiction of such courts and waive objections based upon venue or inconvenient forum to the extent permitted by law.

Valfré may seek temporary, preliminary, equitable, or injunctive relief in any court of competent jurisdiction where reasonably necessary to protect intellectual property, confidential information, security, or proprietary rights.

45. SEVERABILITY

If any provision of these Wholesale Terms is held unlawful, invalid, or unenforceable, that provision will be enforced to the maximum lawful extent and the remaining provisions will remain effective.

46. NO WAIVER

Failure by either party to enforce a provision on one occasion does not constitute a continuing waiver of that provision.

47. ASSIGNMENT

Retailer may not transfer or assign its wholesale account or these Wholesale Terms without Valfré's prior written consent.

Valfré may assign these Wholesale Terms in connection with a merger, acquisition, reorganization, transfer of business assets, corporate restructuring, or similar transaction.

48. ENTIRE AGREEMENT

These Wholesale Terms, together with applicable accepted orders, the Valfré Privacy Policy, and provisions of the Valfré Terms of Service incorporated herein, constitute the agreement governing Retailer's wholesale relationship with Valfré unless the parties execute a separate written agreement.

49. CONTACT INFORMATION

Wholesale questions may be directed to:

Valfre LLC
Sheridan, Wyoming, USA
Website: valfre.com
Email: [email protected]

VALFRÉ PRIVACY POLICY

Effective Date: September 24, 2026
Last Updated: September 24, 2026

Valfre LLC ("Valfré," "we," "us," or "our") respects your privacy.

This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you visit Valfre.com, purchase products, create an account, apply for or use a wholesale account, communicate with us, interact with our social-media pages or advertising, subscribe to marketing communications, or otherwise interact with our websites and services (collectively, the "Services").

This Privacy Policy applies to both retail customers and Valfré wholesale/B2B customers.

By using the Services, you acknowledge the privacy practices described in this Policy.

1. PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us.

A. Contact and Account Information

We may collect information including:

name;

email address;

telephone number;

billing address;

shipping address;

account login or authentication information;

communication preferences; and

other information you provide when creating or maintaining an account.

B. Order and Transaction Information

When you purchase from us, we may collect information regarding:

products purchased;

quantities;

prices;

discounts;

promotions;

order history;

returns;

refunds;

credits;

shipping and fulfillment;

delivery status;

payment status; and

communications concerning the transaction.

C. Payment Information

Payments may be processed through Shopify Payments or other payment providers.

Payment information may include information necessary to authorize, process, verify, refund, or reconcile a transaction.

Valfré generally does not receive or store complete payment card numbers when those credentials are securely processed or vaulted by Shopify or another payment provider.

For eligible wholesale/B2B customers, payment methods may be securely vaulted through Shopify's payment infrastructure for current and future B2B transactions in accordance with the customer's authorization and applicable wholesale terms.

D. Wholesale and Business Information

If you apply for or maintain a wholesale account, we may collect additional business information, including:

legal business name;

DBA or trade name;

business address;

retail locations;

website;

buyer and authorized-user information;

business telephone and email address;

tax identification information;

resale certificates;

tax-exemption documentation;

business verification information;

wholesale application information;

purchase history;

invoice and payment history;

credit/payment terms;

outstanding balances;

shipping information; and

communications relating to the wholesale relationship.

We may use account history and payment performance when deciding whether to grant, modify, maintain, suspend, or revoke wholesale payment terms or other B2B privileges.

E. Communications and Customer Service

When you communicate with us, we may collect the contents of those communications and information associated with them.

This may include:

customer-service inquiries;

wholesale inquiries;

emails;

returns or refund requests;

claims;

complaints;

reviews;

social-media messages; and

other communications.

F. Information Collected Automatically

When you use the Services, we and our providers may automatically collect information such as:

IP address;

approximate location derived from IP address;

browser type;

device type;

operating system;

device or advertising identifiers;

pages viewed;

clickstream information;

referring URLs;

search terms;

website interactions;

cart activity;

purchase activity;

date and time of visits;

cookie identifiers; and

similar usage or technical information.

We may collect this information through cookies, pixels, tags, SDKs, APIs, server logs, and similar technologies.

G. Marketing and Advertising Information

We may collect information concerning interactions with our emails, advertisements, website, social-media content, and marketing campaigns.

This may include whether you opened or clicked an email, viewed or interacted with an advertisement, visited a page, added products to a cart, or purchased after interacting with marketing content.

2. SOURCES OF PERSONAL INFORMATION

We may collect personal information:

directly from you;

automatically from your browser or device;

from Shopify and payment providers;

from fulfillment and shipping providers;

from marketing and advertising platforms;

from customer-service platforms;

from analytics providers;

from fraud-prevention and security providers;

from social-media platforms;

from wholesale or business representatives acting on behalf of a company; and

from other parties where permitted by law.

3. HOW WE USE PERSONAL INFORMATION

We may use personal information to:

operate and provide the Services;

process and fulfill orders;

process payments, refunds, credits, and chargebacks;

create and administer accounts;

manage wholesale relationships;

verify reseller and tax-exemption information;

determine eligibility for wholesale payment terms;

administer Net payment terms and collect amounts owed;

detect and prevent fraud;

protect accounts and systems;

communicate regarding orders and accounts;

provide customer service;

manage returns and disputes;

maintain business and transaction records;

perform accounting and tax functions;

measure website performance;

analyze customer behavior;

improve our products and Services;

personalize customer experiences;

measure marketing effectiveness;

provide advertising;

send marketing communications where permitted;

maintain security;

investigate security incidents;

enforce contracts and policies;

establish, exercise, or defend legal claims;

comply with legal obligations; and

carry out other purposes disclosed when information is collected.

4. SHOPIFY

Our ecommerce and B2B commerce services are powered in whole or in part by Shopify.

Shopify may process personal information in connection with ecommerce infrastructure, customer accounts, checkout, payments, fraud prevention, analytics, security, and other Shopify functionality.

Information processed through Shopify may include:

contact information;

account information;

orders and transaction information;

payment-related information;

shipping information;

device information;

network information; and

website interactions.

Shopify may process certain personal information on our behalf and may also process information for purposes described in Shopify's own privacy notices.

For more information about Shopify's privacy practices, please review Shopify's applicable privacy policies.

5. PAYMENT METHODS AND B2B VAULTING

Eligible wholesale customers may have the option or obligation to maintain a securely vaulted payment method through Shopify as provided in the Valfré Wholesale Terms & Conditions.

When a B2B customer vaults a payment method, Shopify or its payment provider securely maintains the underlying payment credentials.

Valfré may receive information such as payment-method type, expiration information, transaction status, authorization information, and a token or other identifier enabling an authorized transaction without Valfré receiving the complete payment credential.

Valfré may use an authorized vaulted payment method to collect amounts due in accordance with the applicable wholesale agreement and payment authorization.

6. HOW WE DISCLOSE PERSONAL INFORMATION

We may disclose personal information to companies that assist us in operating our business.

These categories may include:

ecommerce and website providers;

payment processors;

financial institutions;

warehousing and fulfillment providers;

shipping carriers;

freight and logistics providers;

customs and import/export service providers;

customer-service providers;

email and SMS providers;

analytics companies;

advertising platforms;

social-media platforms;

fraud-prevention services;

cybersecurity providers;

cloud and hosting providers;

technology providers;

accounting and financial providers;

insurers;

attorneys, accountants, consultants, and other professional advisers; and

government agencies or other parties where required or permitted by law.

We provide service providers with information reasonably necessary for them to perform services for us.

7. FULFILLMENT, LOGISTICS, AND SHIPPING PROVIDERS

To process, fulfill, transport, and deliver orders, we may provide fulfillment and logistics providers with information such as:

name;

shipping address;

telephone number;

email address;

order contents;

order number;

delivery instructions; and

other information reasonably necessary to fulfill or deliver an order.

Because Valfré uses third-party warehousing, logistics, and shipping providers, those providers may process customer personal information within their systems.

International shipments may require information to be disclosed to customs authorities, carriers, brokers, government agencies, or other parties involved in international transportation and importation.

8. MARKETING, ANALYTICS, AND ADVERTISING

We may use providers such as Google, Meta, TikTok, Omnisend, and similar services to operate marketing, analytics, advertising, and communications.

These providers may use cookies, pixels, APIs, tags, or similar technologies to process information regarding interactions with Valfré and other websites or services.

Depending on applicable law, certain advertising activity may constitute "sale," "sharing," cross-context behavioral advertising, or targeted advertising even when Valfré does not sell customer lists for money.

We provide applicable privacy choices as described below.

9. SALE, SHARING, AND TARGETED ADVERTISING

Valfré does not sell personal information for money in the conventional sense.

However, certain disclosures to advertising or analytics partners may be considered a "sale" or "sharing" of personal information or use for targeted advertising under some U.S. state privacy laws.

Where required, you may opt out of those activities by visiting:

valfre.com/pages/data-sharing-opt-out

or by using the privacy controls available through our website.

We recognize qualifying opt-out preference signals, including Global Privacy Control ("GPC"), where required by applicable law.

10. COOKIES AND SIMILAR TECHNOLOGIES

We may use cookies and similar technologies for:

essential website functionality;

shopping carts;

checkout;

account authentication;

fraud prevention;

performance measurement;

analytics;

personalization;

marketing; and

advertising.

Where required, we provide a cookie or privacy preference mechanism allowing you to control certain non-essential technologies.

Browser settings may also allow you to block or delete cookies, although doing so may affect functionality.

11. EMAIL AND SMS

If you subscribe to promotional email communications, you may unsubscribe using the unsubscribe link included in those messages.

If you participate in a Valfré SMS program, you may opt out using the instructions provided with the program, including replying STOP where applicable.

Opting out of marketing does not prevent us from sending transactional or service communications relating to orders, accounts, payments, security, or other non-promotional matters.

12. SENSITIVE PERSONAL INFORMATION

We do not use or disclose sensitive personal information for purposes of inferring characteristics about an individual except where permitted by law.

Certain business transactions may require information that may be treated as sensitive under applicable laws, such as financial information, tax-related documentation, authentication information, or government-issued identifiers contained in business verification records.

Where collected, such information is used for appropriate operational, verification, legal, security, financial, or transactional purposes.

13. DATA SECURITY

We maintain administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, acquisition, use, disclosure, loss, alteration, or destruction.

We also rely on third-party technology, ecommerce, payment, warehousing, fulfillment, logistics, shipping, marketing, and other providers that operate their own information systems and security programs.

No electronic system, storage technology, transmission method, or security practice can guarantee absolute security.

Accordingly, while we take reasonable measures to protect personal information, we cannot guarantee that unauthorized access, acquisition, disclosure, or other security events will never occur.

14. SECURITY INCIDENTS

If Valfré becomes aware of a security incident that may affect personal information, we may:

investigate the nature and scope of the incident;

work with relevant service providers, security professionals, insurers, attorneys, or forensic specialists;

take reasonable steps to contain and remediate the incident;

evaluate whether personal information was affected;

preserve relevant records and evidence;

implement appropriate corrective measures; and

notify affected individuals, regulators, law-enforcement agencies, or other parties where required by applicable law.

The involvement of a third-party service provider in a security incident does not alter any notification obligations Valfré may have under applicable law.

15. DATA RETENTION

We retain personal information for as long as reasonably necessary for the purposes for which it was collected and for legitimate legal and business purposes.

Relevant considerations may include:

customer account administration;

wholesale account administration;

transactions;

payments;

tax and accounting requirements;

resale documentation;

fraud prevention;

chargebacks;

contracts;

customer service;

product history;

warranty or claim records;

security investigations;

legal disputes;

litigation holds; and

regulatory requirements.

When information is no longer reasonably necessary, we may delete, anonymize, aggregate, or otherwise dispose of it in accordance with our practices and applicable law.

Information may also remain in backups or systems maintained by service providers for periods consistent with their legal obligations and retention practices.

16. INTERNATIONAL USERS AND DATA TRANSFERS

Valfré is based in the United States.

Personal information may be processed or stored in the United States and other countries where we or our providers operate.

Those countries may have privacy laws different from the laws of your country.

Where required, we use appropriate safeguards for international transfers.

For individuals in the European Economic Area, United Kingdom, Switzerland, or other jurisdictions requiring a lawful basis for processing, applicable bases may include:

performance of a contract;

compliance with a legal obligation;

legitimate interests;

consent; and

other lawful bases permitted under applicable law.

17. PRIVACY RIGHTS

Depending on your jurisdiction, you may have rights concerning your personal information.

Those rights may include:

access;

confirmation of processing;

correction;

deletion;

data portability;

restriction of processing;

objection to certain processing;

withdrawal of consent;

opt-out of sale;

opt-out of sharing;

opt-out of targeted advertising;

limiting certain uses of sensitive personal information; and

appeal of certain privacy-request decisions.

These rights may be subject to legal exceptions.

We may need to verify your identity before fulfilling a request.

Where permitted by law, an authorized agent may submit a request on your behalf subject to verification requirements.

We will not unlawfully discriminate against you for exercising an applicable privacy right.

18. CALIFORNIA PRIVACY RIGHTS

California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").

Depending on applicability and subject to statutory exceptions, those rights may include requesting:

the categories of personal information collected;

categories of sources;

purposes for collection or use;

categories of third parties receiving information;

specific pieces of personal information maintained about you;

correction of inaccurate information;

deletion of qualifying information;

portability;

opt-out of sale or sharing; and

limitation of certain uses or disclosures of sensitive personal information.

Valfré does not discriminate against consumers for exercising CCPA rights.

Where required by California law, we recognize qualifying Global Privacy Control signals as requests to opt out of sale or sharing.

19. CATEGORIES OF INFORMATION FOR U.S. STATE PRIVACY DISCLOSURES

Depending on how you interact with us, we may collect categories of personal information such as:

identifiers and contact information;

commercial and transaction information;

internet or electronic network activity;

approximate geolocation information;

professional or business information associated with wholesale accounts;

financial and payment-related information;

inferences relating to purchasing or marketing preferences; and

other information you voluntarily provide.

We collect and use these categories for the operational, transactional, security, legal, analytics, marketing, and other purposes described in this Policy.

We may disclose applicable categories to the provider categories identified in this Policy.

20. NOTICE AT COLLECTION

At or before points where required personal information is collected, Valfré may provide a shorter Notice at Collection describing the categories of information collected and applicable purposes.

This Privacy Policy provides additional detail concerning our privacy practices.

21. PRIVACY REQUESTS

To exercise an applicable privacy right, contact:

[email protected]

Please use the subject line:

Privacy Request

For applicable advertising opt-outs, you may also use:

valfre.com/pages/data-sharing-opt-out

We may request information reasonably necessary to verify your identity, residency, or authority to submit the request.

Where applicable law provides a right to appeal our decision regarding a privacy request, you may email:

[email protected]

with the subject line:

Privacy Appeal

22. CHILDREN'S PRIVACY

The Services are not directed to children under 13 or to children below a higher minimum age where applicable local law requires parental authorization.

We do not knowingly collect personal information from children in violation of applicable law.

If you believe a child has improperly provided personal information to us, please contact us.

23. LEGAL AND SAFETY DISCLOSURES

We may disclose personal information where we reasonably believe disclosure is necessary to:

comply with law;

respond to a subpoena, court order, warrant, or other legal process;

respond to lawful governmental requests;

investigate fraud;

investigate security incidents;

protect the safety, rights, or property of Valfré or others;

enforce agreements;

prevent unlawful activity; or

establish, exercise, or defend legal claims.

24. BUSINESS TRANSFERS

Personal information may be disclosed or transferred in connection with an actual or proposed merger, acquisition, financing, restructuring, investment, sale of assets, bankruptcy, or similar corporate transaction, subject to applicable law.

25. THIRD-PARTY WEBSITES AND SERVICES

Our Services may contain links to or integrations with independent third parties.

Valfré does not control the privacy practices of independent third parties.

Information provided directly to a third party is governed by that party's privacy practices.

26. CHANGES TO THIS PRIVACY POLICY

We may periodically update this Privacy Policy to reflect changes in:

our Services;

technology;

business practices;

service providers;

legal requirements; or

other circumstances.

We will update the "Last Updated" date when changes are made.

Where applicable law requires additional notice or consent for a material change, we will provide such notice or seek such consent.

27. CONTACT US

Questions or requests concerning privacy may be directed to:

Valfre LLC
Sheridan, Wyoming, USA
Email: [email protected]
Website: valfre.com